ZDF Store Brands

Store brands have become an indispensable part of supermarket shelves. But who actually profits from the low-cost products sold by ALDI, REWE & Co. – and how are the prices we pay at the checkout calculated?

For ECO DOCUMENTARIES, LUMALENSCAPE created the motion design for the ZDFzeit documentary 'ALDI, REWE & CO. – Who profits from store brands?'. In addition to developing the key visual, numerous graphics and animations were produced to visually break down economic relationships, price trends, and retail dynamics, making the documentary’s content easy to understand."